Settle

Settle is a London-based charity taking a preventative approach to homelessness by supporting young adults transitioning out of the care system into their first home.

The brand identity for Settle was guided by the idea of ‘Moving Forward’, reflecting their mission of empowering young people. The bold logo symbol captures this with its reference to the rooftops of London townhouses and its angular and repetitive forms conveying a sense of energy and positive direction. 

This was combined with a streetwear aesthetic to create a contemporary charity brand with young people at its core.