Innovation Bay

Innovation Bay is a longstanding community of founders, investors and leaders from across Australia’s startup ecosystem.

The updated identity for Innovation Bay was guided by the brand idea, ‘World of Startups’, which reimagines the startup ecosystem as a landscape of natural environments where different groups can meet and collaborate. We used this metaphor to create meaningful, evocative names for each community/sub-brand, to speak to their specific audiences and characteristics:

Creating connections is at the heart of everything Innovation Bay does, so we developed a visual system around a ‘connected grid’ which underpins everything from the logo symbols to the layout designs. 

The Innovation Bay logo is a monogram of the organisation's initials and communicates the three fundamental values of the brand: connection, collaboration and inclusivity.

The sub-brands, each have their own individual identity but are connected through a consistent design language.