FutureFit
[Branding, Print, Publication]
FutureFit is a pioneering initiative by Nesta and Google.org to tackle the challenge of retraining the workforce across Europe with essential digital skills.
Underpinned by innovation, iteration and collaboration, we distilled the essence of FutureFit's approach into a minimal yet meaningful core brand symbol. The bars of the FutureFit symbol can be scaled to create bold compositions and used as a graphic container, creating a dynamic system.