Cicada Innovations

Cicada Innovations is a leading incubator renowned for developing science-led ‘deep tech’ ventures that are tackling society’s most pressing problems and promising opportunities. 

The Cicada rebrand was informed by the  brand idea of ‘Discover Tomorrow’ which positions them as a pioneer and home for deep tech. The logo symbol reflects their role as a physical incubator space, drawing from the language of architectural blueprints and the details of the historic industrial revolution building they are based in.

This extends to an expressive logo which comes to life in distinctive graphic arrangements. This reflects how the incubator tailors their labs and spaces to grow alongside their residents’ needs.

Combined with documentary style photography of the residents and the deep tech areas, the Cicada brand feels established, brave and on a mission to inspire the next generation of scientists and entrepreneurs.