Arc Suncare

[Branding, Packaging]


We typically associate sunscreen with beaches, holidays and getting out into nature. But day-to-day in the city, many of us overlook the importance of protection from the sun. Arc Suncare’s range of natural mineral based sunscreens is safe for the people and planet, from city to seaside and anywhere in-between.


The name 'Arc' is a subtle reference to the path of the sun as it moves across the sky. We incorporated this idea of circular trajectories into the geometry of our custom logotype, the range of logo symbols and the suite of icons. 


Combined with laid-back, light filled photography and poetic messaging, the Arc Suncare brand and packaging design invites people to be more curious and thoughtful explorers, wherever they go.








©Rekha2023